In late 2019, the City of Kaukauna Common Council supported the Planning and Community Development Department’s efforts to launch a much-needed Community Branding Initiative. After nearly a year of planning, community engagement, and implementation strategy, the City of Kaukauna launched their new brand in August 2020.
Kaukauna’s branding initiative has sought to reinforce a strong reputation for the community as a whole and the municipal government entity. The project scope of the branding initiative included the development of a new logo, a brand strategy and communications tools for the city, and will be utilized into the future to champion economic development initiatives. In 2021 and beyond, the City of Kaukauna intends to follow the branding initiative with Phase 2: a municipal wayfinding initiative which is already underway.
If you are interested in learning more about the year-long process of our branding initiative, please see the blog posts chronicling our process in the left sidebar or by clicking here.